So I've been seeing this new kind of weak arts & crafts art popping up at farmers markets and art fares. People are cutting up old license plates and nailing them down to wood, sometimes skateboards, to make sayings or spell out people's names. My first thought was, that should be a font... and I checked, and as far as I can tell it's not......................until now!
I'm finally trying this Five Guys burgers place. Even though I'm getting burnt out on In-N-Out, I have my west coast loyalties to uphold. I honestly don't know what all the hype is about, but it's clear where the financial success comes from.
The burger was good. But good in the same way a burger at a family bbq pick-nick is good. I feel like I've had this burger 1000 times already. Everything seemed like you could go to Safeway and buy it and make it yourself for like 8 dollars cheaper. Right down to the normal Reynolds wrap foil wrapper. If this burger came off a truck and had something distinguishingly special I still wouldn't expect to pay $7 for it.
So the hype, here at least is that it's because not In N Out, although it looks like one with the familiar red and white 50s decor. But the food isn't special... At all.
The reason they're making bank is because of the generic cheap ingredients and unbranded foil wrappers, plain brown bags, costco napkins, etc that they charge an arm and a leg for. Can you say instant profit? It's actually a genius business model. Make people think that because it tastes "just like mom used to make" that it's chic and worth $10 for a burger. I wonder if you give em $1.00 extra they'll write your name on the bag.
I'll take In-N-Out over dads birthday party hamburger any day. Because it's something that you just can't duplicate.