Besides putting together all of the ads, flyers, banners etc. there's the historical photos hanging throughout the store that my department is responsible for. These photos are a big draw for people coming into the store. Last week I spent a few days looking for new photos to use in different online archives. Each image will get a caption with a location and year and some sort of description as best as we can. Many images are beautiful representations of turn-of-the-century life in Humboldt county and surrounding areas but most of them don't have a specific location or a year the pic was taken. I've had to look for clues in the photos. Little bits of information that I can Google. They lead to more clues and more little crumbs that I follow to eventually get a year or a town. I've been having a blast going down these rabbit holes of history. Here's a couple of fun examples of things I've come across.
I was trying to find out about a P.M. Canepa who I found a photo of taking as it turns out, a very early selfie in his shop in Ferndale. Note in the archive says "The man in the photograph is the photographer himself, Peter M. Canepa, my great uncle." So I went digging and stumbled upon a website with a Book of Deeds from Ferndale Ca. in the 1900's and started reading all about the interesting goings on in Ferndale at that point in time.
The first interesting bit was about moving a safe.
John Morris moved last Friday the big Jas Jacobsen safe from the White
Front Store to the jewelry store of P.M. Canepa. It was quite a chore,
as the safe is very heavy. (April 12, 1904)
LOL...It was very heavy.
The next series of excerpts documents, very eloquently the goings on with the J. Loewenthal men's clothing store. There's an official announcement about its opening and who will be working there. One in particular was an Archie Canepa. I couldn't tell if there was any relation to Peter but It's possible since it was and still is such a small town.
He is ably assisted
by Archie Canepa, formerly of Sawtelle's store in Eureka. (October 12,
1900)
J. Loewenthal's handsome new store was opened to the public last
Saturday in Ferndale. (October 16, 1900)
M. Clink, the tailor, has accepted a position in Loewenthal's Ferndale
store. (October 19, 1900)
Archie Canepa, employed in Loewenthal's Ferndale store, while scuffling
with a friend the other day, had one of his ribs broken. (November 20,
1900)
Archie Canepa, who has been employed in Loewenthal's Ferndale store
since it was established here several months ago, has resigned his
position and gone to Eureka to resume his old position in Sawtelle's
Cash Store. (January 8, 1901)
So what this tells me is that Archie gets a job then a month later gets into a fight at work. Probably has a ton of other attitude problems and "resigns his position" basically a nice way to say he got fired a couple months later.
Now take note of the mention of Mr. Clink the tailor above. There's more on him.











